Reflective Part 6 : FSM4401

Assalamualaikum wbt
Hello everyone..
Today, we had special lab class session since this week we need to present our Pre-Campaign strategies.
We were really happy since Mr.Fizu and another two representatives from Dapur Penyet willing to come to see our presentation..
First of all, we proposed 4 different campaign for Dapur Penyet which are Brand Campaign,Casual Dining Campaign, Catering and Take Away Campaign.
Basically the proposal of selected AdGroup and keywords based on popularity in Google ranking.
This is our suggestion :

This keywords will be change according to the result that we get in the first week since the that first week will be our benchmark to observe the response as well as to monitor the most suitable time for Adwords to run.
While this is our budget proposal :

For this proposed budget, Mr Fizu recommended us to change the percentage division of Brand Campaign to higher percentage since it was their company main aim for this project which is to increse brand awareness of Dapur Penyet among people. Yes, we will take that suggestion as main priority in our project.
From this presentation, we learned lot of things especially in term of challanges to convince the company with our consultation. However, still it was good experience and I really enjoy it very much.
Thank you to Dapur Penyet Company for their willingness to collabrate with us. Also thank to Dr Fareed for the guidance and all my team members.
Thank you very much..
Then, lets proceed to next big step !!

I think that all from me..
Thank you
Nurul Nadhirah bt Mokhtarudin
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